Josh Hollis

I am an innovative and dynamic social media and audience engagement producer with a strong track record in delivering high-quality content and strategies using the latest tools, platforms and analytics, with a particular focus on successfully reaching younger and underserved audiences. 


From helping to create award-winning social media graphics around the 2015 UK general election, to pioneering the use of Twitter Moments as an interactive long-read-feature storytelling device for BBC Stories - I've always been incredibly passionate about creating brilliant content which not only makes use of the latest features and platforms, but also continue to deliver against my teams' overall goals and strategies.


Find me on Twitter at: @joshhollis

BBC Stories

Social video - Pakistan's mansions of heartache

I created this social-first video from a full length (30 min) documentary for BBC Stories - focusing on a single character's journey throughout the film. This version was massively successful across all platforms (Facebook, Twitter, BBC News Website), with more than 2.6m views, 11,000 shares and 1200 comments on the original post, and an average watch time of over 70 seconds, which is almost 5x higher than the average for the BBC Stories page.
BBC Stories

Twitter Moment - 'I woke up and didn't recognise my wife'

Working with the BBC Stories' text team I created this Twitter Moment to tell their feature in an interactive, swipeable format. The Moment went viral, and remains one of Twitter's most engaged publisher-created Moments - with almost a million views and hundreds of thousands of engagements. As a result of my work on this and other Twitter Moments BBC Stories has been recognised as one of the best publishers using the format by Twitter's curation team.
BBC Stories

BBC Stories: Everyday Heroes

In December 2017, I pitched and created a collection of BBC Stories' best and most inspirational character stories from the year, re-edited, updated where necessary and packaged as an 'Everyday Heroes' series across social media. They were uploaded daily as an 'advent calendar' throughout December and resulted in some really strong view and engagement numbers throughout the month - in some cases gaining more engagements than when first posted.
BBC Stories

Twitter Moment - The secret note that led to my birth parents

I wanted to bring this amazing story (originally formatted as a 20-minute film on the BBC Stories YouTube channel) to the easily-digestable, interactive Twitter Moments format. By clipping up key parts of the documentary and splitting them through a series of tweets I created this highly engaging, swipeable Twitter Moment which was opened more than 300,000 times and had a well above-average 43% completion rate. As a result of my work on this and other Twitter Moments BBC Stories has been recognised as one of the best publishers using the format by Twitter's curation team.
BBC Stories

Twitter Moment - The Stranger at my Brother’s Grave

I took a long-form BBC Stories documentary (originally hosted on the BBC iPlayer) and turned it into a social-native, interactive format using Twitter Moments, by taking short clips and images from the original content and writing into a series of tweets. The Moment was hugely successful, being viewed more times (300k+) than the original doc or any of the other social media assets. As a result of my work on this and other Twitter Moments BBC Stories has been recognised as one of the best publishers using the format by Twitter's curation team.
BBC Stories

Social video - "I was abused by nuns for a decade"

I worked closely with the investigative journalist who conducted and filmed this incredibly powerful interview to create a social video which would tell such a hard-hitting story of historic abuse in a way which would engage an audience perhaps not used to coming across such things in their newsfeeds. The piece was hugely successful, gaining more than 16m views and 22k shares, with a 50 second average watch time - all well above the BBC Stories page's average.
Digiday covering BBC News

'We need to be alive and open': The BBC approach to Snapchat Stories

A Digiday article from June 2016 on BBC News' use of Snapchat. The two pieces featured (The history of money, and Budget Day with Kamal Ahmed) were produced by me in my role as BBC Business News' social media producer, both behind and in front of the camera. Watch the originals here: History of Money: https://www.facebook.com/bbcmoney/videos/10153621165828129/ Budget Day with Kamal Ahmed: https://www.facebook.com/bbcmoney/videos/10153537927498129/
BBC News

Social Media Graphics - 2015 UK General Election, BBC News

A Storify (rescued by Web Archive) showcasing the series of social media graphics I helped produce for the BBC News Visual Journalism team during the 2015 UK general election. This work was recognised at the European Digital Media Awards 2016, when our work during the General Election won 1st place for Best Reader Engagement. (http://www.wan-ifra.org/articles/2016/04/26/winners-of-european-digital-media-awards-2016-announced)